People’s Own Saves Bank (POSB) got scores of youths attending the successful Soul Jah Love album launch in Mbare on Saturday to open bank accounts.
With the tickets going for $5, the bank which was supporting the event, gave an option to the Mbare massive to just pay $3 if they opened an account with them for free.
The idea paid off and many who felt $5 was too much ended up opening accounts.
Such smart partnerships with the arts sector are key in the promotion of the creative industry and also give tangible returns to the corporate.
 got scores of youths attending the successful Soul Jah Love album launch in Mbare on Saturday to open bank accounts. With the tickets going for $5, the bank which was supporting the event, gave an option to the Mbare massive to just pay $3 if they opened an account with...Read More){kind=link}