MultiChoice has launched a new initiative dubbed the MultiChoice Talent Factory (MTF), a social investment initiative aimed at igniting Africa’s creative industries and growing them into vibrant, economic powerhouses.
MTF aims at providing the creative industries with a platform to learn and develop their talent, engage and connect with each other through their shared passions.
“We are proud to announce the introduction of MTF our exciting new corporate social value initiative that connects societal and economic touch points and holds benefits for a broad range of stakeholder groups,” said MultiChoice Zimabawe public relations manager, Liz Dziva at the official launch of the programme at Sam Levy’s Village last night.
“It will offer a 12-month intensive training programme, founded on the reality that Africa needs more technically and operationally skilled professionals in the film and television industry,” she added.
MultiChoice Zimbabwe chief executive officer, Lovemore Mangwende also echoed Dziva’s sentiments saying this was a very exciting development.
“This is an exciting development that will massively impact the world of film and television across Africa and will involve Zimbabwean film-makers in the training flowing from the MTF initiative,” said Mangwende.
“African development has long been focused on other economic sectors, leaving our creative industries to fend for themselves on the fringes of economic development.
“As a result, the film and television industry has not developed at the same rate as other sectors, and this is not for a lack of talent, passion or imagination. We are abundantly blessed in these areas, but the space given for this expression has, at best, been limited and, at worst, relegated to the fringes of the mainstream economy, leaving in its wake, unfulfilled dreams, unexplored talent and unwritten stories.
“As an African business, MultiChoice Africa and its partners and stakeholders across the continent are collaborating to make a positive socio-economic impact on the communities in which we live and work through the MTF initiative,” he explained.
The MTF Academy students will be provided with skill sets to develop their talent, connect with industry professionals and help them tell African stories through a comprehensive curriculum comprising theoretical knowledge and hands-on experience in cinematography, editing, audio production and storytelling.
The programme will take place at three regional MTF Academies, one of which is in Kenya for East Africa, another in Nigeria for West Africa and the third in Zambia for Southern African countries. These will be overseen by acclaimed African film and television experts.
In Southern Africa, Berry Lwando has been appointed as the Academy Director for the hub. Speaking on the appointment, he said:
“I am delighted to be a part of this great African renaissance, one that will not only tap into Africa’s latent but grow talent by up-skilling our young people to enable them to grow our creative industries,” said Southern Africa academy director, Berry Lwando.
“This is part of a game-changing era in which creative and productive skills will be developed to stimulate local content, allowing it to compete with the world’s best across any genre. For Southern Africa, the MultiChoice Talent Factory answers the questions of training and advancement in film production we have asked for a long time and provides us the local content solution we have desired. Nothing can be more rewarding to our creative industries.”
, a social investment initiative aimed at igniting Africa’s creative industries and growing them into vibrant, economic powerhouses. MTF aims at providing the creative industries with a platform to learn and develop their talent, engage and connect with each other through their shared passions. “We...Read More){kind=link}