From being just another regular contestant at the fiery at the Book Cafe Poetry Slams, to becoming an admirable radio presenter, SoProfound has indeed shown that where there is a will there is a way.
Not satisfied with serenading ladies with his naughty deep voice during some of his late night shows on ZiFM Stereo or cooling down Zimbabweans at large with his soulful Sunday shows, the lad has crossed over into producing visual content.
Recently, the inimitable poet launched a six part series dubbed ‘The Chamhembe Story’ which is being broadcast weekly on YouTube.
We caught up with him and he shared with us more about what he is really hoping to achieve.
“This show is simply telling a story that I care about but couldn’t get information on,” said the wordsmith.
“It was after a lot of debates, listening to a lot of hearsay and being lied to that we decided, why not tell the story and make sure that everyone else who cared about it like we did will never have to struggle to get information again.”
When one looks at the Chamhembe story, they realise that there were a lot of amazing characters that emerged from the stable.
If SoProfound is only doing six episodes will he get accurate information?
“I have interviewed Take 5, Leonard Mapfumo, Tererai, Mafriq, Roki and Stunner. We were trying to tell a balanced story with as much information as possible from different vantage points.
“So we looked for some of the people who made the spine of this great movement. We didn’t get everyone but we got most of them and I believe by the end of episode six this story will have a very healthy spine,” he explained.
For now the show is exclusively on YouTube. However, he is open to have it on other platforms.
“Let me make the call right now, if you would like The Chamhembe Story to be on your platform please call me and let’s have a conversation.”
While content creators are flooding the online space which is where trends are going, it is always important for one to understand the demographics and their needs.
It appears the multitalented creative and his team have done their research and know who they are targeting with their product.
“The series is a period piece that covers the time period 1999-2005 with major focus on the Chamhembe era. A lot of our culture isn’t documented so we are almost always starting over, we never actually build from the previous generation because there is actually no reference point. So the target audience is anyone who needs a reference point, who grew up on this music and actually cares about our stories like I do,” he revealed.
