A decade ago, award-winning rappers, Stunner and vocalist BaShupi dropped a hit track titled ‘Tisu Mashark’. Whenever that jam is played in the club or pub – or better still, performed by the duo, the crowds go crazy.
But it is not only the music lovers who get into a frenzy but even the big boys in the entertainment industry.
After a good decade since its release, it appears some folks at MultiChoice Zimbabwe cannot get enough of it so much so that they have launched a whole campaign anchored on the track.
Publicity and public relations manager of MultiChoice Zimbabwe, Liz Dziva confirmed this in a statement as she revealed that DStv will soon be profiling how its customers from all walks of life have derived value from the pay-tv platform in a new awareness campaign being launched by MultiChoice called #TisuMaShark.
“In our campaign we are looking to showing how our customers are leaders and people worth emulating, so the campaign pays homage to their ideas, strengths, successes and exemplary lives,” shared Dziva.
She indicated that the profiles will be gentle insights into the people selected, highlighting how DStv has enriched their lives, what makes them tick and showing how they contribute to families, businesses, communities and the country as a whole.
Some of the profiled people will be known within the wider community, but some may be known only to their families or business circles.
Continued Dziva, “Although people may think sharks are fearsome beings, it’s not that aspect of these creatures that we are focusing on.
“They are sharp, savvy, decisive and have many positive characteristics, so it is that highly positive aspect of the shark which we wish to platform through our look at our own ‘Shark Tribe’ in Zimbabwe.
“A print and online campaign will feature regular profiles and this will be sustained so that a variety of people can be profiled, reminding everyone reading them that despite the many challenges of life in general, and the reality of the Covid19 era in particular, there is in each of us a driver who can lead and a personality who can succeed. We wish for #TisuMaShark to be inspiring and positive.”
